A pilot study on market structure and fresh meat prices compared to frozen imported meat

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  • October 22, 2021
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Norazean M.F. A pilot study on market structure and fresh meat prices compared to frozen imported meat. 30th Veterinary Association of Malaysia (VAM) Congress. 19th-20th October, 2018. Hilton Hotel, Petaling Jaya, Malaysia.(Abstract of e-Poster Presentation).


1Norazean M.F, 1Mastura M.Y, 2Fazly Ann Z, 1Ramlan M, 1Marni S, 1Nurul Aini M.Y,  1Nurshuhada S, 1Sharil Azwan M.Z, 1Norlizan M.N, 1Kamaliah G, 1Yuslan S 

1Department of Veterinary Services, Wisma Tani, Podium Block 1, Lot 4G2, Presint 4, Federal Government Administrative Center, 62630 Putrajaya 

2Veterinary Research Institute, Department of Veterinary Services, 59, Jalan Sultan Azlan Shah, 31400 Ipoh, Perak  

Corresponding author: norazean@dvs.gov.my 

A share of the fresh beef market in Malaysia is estimated to be about 23 percent based on current self-sufficiency level of beef meat. Others are primarily frozen beef which is mainly imported. Fresh beef processing activities are based on local and/or imported live cattle, slaughtered in the abattoirs before the meat are marketed in the fresh markets. Fresh beef is more available in the traditional market compared to the modern retail outlet as it is the main preferred source for Malaysian consumers to buy fresh meat. A good relationship with retailers, quality of meat and halal guaranteed are among the pull factors that influenced a consumer to choose this market. A pilot study was conducted in July 2018 to look at the market structure of fresh beef meat in Malaysia. Several butchers from the traditional market around Putrajaya, Bangi, Kajang and Seri Kembangan were interviewed using a structured questionnaire form. Types of beef cuts, pricing and customer types are some information obtained from this study.

Keywords: fresh beef meat, traditional market, market structure 

Categories: 2018
Tags: Jurnal/Prosiding/Abstrak